Industry & Company News
Perspectives, partnerships, and progress from the Molsoft team.
Most enterprise loyalty programs are launched with conviction. There's a strategy deck, a points structure, a tier system, a partner roadmap, a launch campaign, and a dashboard the leadership team
Every enterprise commerce team has run an A/B test. Far fewer have an A/B testing program. The difference is small in language and enormous in outcome. A test is a
The customer who types into your search bar has already done the hard part. They've arrived on your site, formed an intent, and asked for something specific. They are, by
When most enterprise brands deploy a conversational AI agent through Gorgias or a similar platform, the business case is built on cost. Deflect tickets, reduce headcount pressure, lower cost-per-contact. These
Walk into most enterprise marketing teams and you'll find the same picture: a calendar dominated by weekly campaign sends, a creative team buried in last-minute reviews, and an automation architecture
Most enterprise Shopify implementations fail quietly. The storefront launches on time, the design clears stakeholder review and the first few months of traffic process without incident. The problems surface later,
Commerce is not just shifting channels. It is shifting interfaces and ushering in the era of agentic commerce. For years, ecommerce has revolved around websites, apps, and marketplaces. Discovery happened
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