Industry & Company News

Launching on Shopify is one thing. Running it well — month after month, as your catalogue grows, your customer base expands, and the competitive landscape shifts — is another thing

Most Shopify merchants are optimizing for a buyer who no longer exists as the primary discovery mechanism. The AI systems now mediating product recommendations, including ChatGPT, Copilot, and Google AI

For most of the last decade, Shopify merchants who wanted to test theme changes or deploy them carefully had two real options: a third-party A/B testing platform with the associated

Most enterprise loyalty programs are launched with conviction. There's a strategy deck, a points structure, a tier system, a partner roadmap, a launch campaign, and a dashboard the leadership team

Every enterprise commerce team has run an A/B test. Far fewer have an A/B testing program. The difference is small in language and enormous in outcome. A test is a

The customer who types into your search bar has already done the hard part. They've arrived on your site, formed an intent, and asked for something specific. They are, by

When most enterprise brands deploy a conversational AI agent through Gorgias or a similar platform, the business case is built on cost. Deflect tickets, reduce headcount pressure, lower cost-per-contact. These

Walk into most enterprise marketing teams and you'll find the same picture: a calendar dominated by weekly campaign sends, a creative team buried in last-minute reviews, and an automation architecture

Most enterprise Shopify implementations fail quietly. The storefront launches on time, the design clears stakeholder review and the first few months of traffic process without incident. The problems surface later,

Commerce is not just shifting channels. It is shifting interfaces and ushering in the era of agentic commerce. For years, ecommerce has revolved around websites, apps, and marketplaces. Discovery happened