Conference

Seasonal wholesale on Shopify: the Sport Dinaco case study

Seasonal retailers do not buy in the same way as others. Their retailers commit one season in advance to catalogues and prices that change with each cycle, whilst restock orders continue to come in at the same time.

Sport Dinaco has adapted this model for Shopify. Philippe Durocher-McBrearty outlines the mechanics of the project: seasonal pre-order windows, segmented catalogues, contractual pricing per retailer, buyer hierarchies and synchronisation with existing order and inventory systems.

The presentation focuses on the architecture and decision-making: what can be configured natively within Shopify B2B, what requires an extension, and the trade-offs to be made before writing a single line of code. These choices are now brought together in Solstice by Molsoft, the agency’s seasonal B2B accelerator.

3 November 2026

ITHQ, Montreal, Canada

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Meet your speakers

Sport Dinaco
Robert Gagnon-Da Rocha, CPA

Senior Director of Finance and Operations
Molsoft
Philippe Durocher-McBrearty

COO and Head of Commerce