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Inside Shopify's New Testing Toolkit: SimGym, Rollouts, and Where Each Fits

For most of the last decade, Shopify merchants who wanted to test theme changes or deploy them carefully had two real options: a third-party A/B testing platform with the associated

GrowthPOS
POS Data: The Most Underrated Growth Lever in Shopify Omnichannel Architecture

A retailer can expand into stores, new markets, and more advanced fulfillment models without ever solving the underlying customer data problem. But once transaction volume scales, that gap becomes expensive.

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