Launching on Shopify is one thing. Running it well — month after month, as your catalogue grows, your customer base expands, and the competitive landscape shifts — is another thing entirely.
Most brands invest heavily in getting their store live: the migration, the design, the integrations. Then they go quiet, and the tools that should be driving retention, support efficiency, and conversion start to drift. Klaviyo campaigns go untouched, review flows stagnate, and support tickets pile up without a clear resolution path. Meanwhile site search returns results that make no sense to anyone actually looking to buy, and nobody is running the tests that would catch any of it.
This is the gap that managed services fills.
What Managed Services Actually Means
Managed services is not a retainer for occasional help. It is a structured engagement where a dedicated team reviews performance data on a fixed cadence, with monthly recap meetings and performance reposts, leading to the necessary changes against a backlog scoped at kickoff, rather than waiting for something to break.
The distinction matters. A one-time implementation gets your tools configured and live. Managed services keeps them performing. It accounts for the reality that platforms update, consumer behaviour shifts, campaign fatigue sets in, and the configuration that was right at launch is rarely the right configuration six months later.
At Molsoft, managed services means we own the outcome, not just the setup. Each service is scoped, staffed, and reported on.
Here is what that looks like across our current managed services offerings.
Klaviyo | Email That Actually Converts
Email remains one of the highest-ROI channels in e-commerce, and Klaviyo is the platform most Shopify merchants use to run it. The problem is that most brands are running at a fraction of its capability. Flows are set up once and forgotten. Segments go unsophisticated. Campaign calendars are reactive rather than strategic.
Molsoft's Klaviyo managed service handles the full channel: list health and segmentation strategy, flow architecture and optimization, campaign planning, and performance reporting.
Yotpo | Reviews and Loyalty at Scale
Trust is infrastructure. For Shopify merchants competing on product quality and brand experience, the ability to collect, display, and leverage customer reviews and loyalty data is a core conversion driver, not a nice-to-have.
Yotpo brings reviews and loyalty programs into one platform. But like most powerful tools, the gap between installed and optimized is significant. Review request flows need tuning. Loyalty program structures need to match your margins and your customer behaviour. Widgets need to be placed where they actually influence purchase decisions, which on Shopify usually means rebuilding placement inside Online Store 2.0 sections and theme blocks rather than relying on the app's default embed.
Molsoft's Yotpo managed service keeps the platform working as hard as your product deserves: loyalty program management and ongoing performance analysis to ensure the data Yotpo generates is feeding back into your broader strategy, most directly, into how we segment and tier customers in Klaviyo.
Gorgias | Customer Support That Scales Without Headcount
Customer support is where brand reputation is won or lost at the transaction level. Gorgias is built specifically for e-commerce support, it centralizes tickets from every channel and pulls order, fulfillment, and customer data directly through Shopify's Admin API, so agents aren't tab-switching to look up an order status.
The challenge is that Gorgias is only as effective as the rules, macros, and automation logic built inside it. Out of the box, it reduces friction. Properly configured and actively managed, it becomes a support operation that scales with your volume without scaling your headcount at the same rate.
Molsoft's Gorgias managed service covers the full support stack: ticket routing and automation, macro library development and maintenance, agent workflow optimization, and reporting that tells you where your support operation is creating friction or losing customers. Recurring ticket tags — a size-fit complaint, a shipping delay, a specific SKU flagged repeatedly — are used for written recommendations, rather than sitting in a support dashboard no one else looks at.
Search | Because Losing a Customer at the Search Bar Is Unacceptable
Site search is one of the most underestimated conversion levers in e-commerce. Customers who use search are signalling clear purchase intent, they know what they want. A search experience that returns irrelevant results, misses synonyms, or surfaces out-of-stock products first does not just fail the customer. It actively pushes them toward a competitor.
Molsoft's site search managed service covers implementation, tuning, and ongoing optimization of your search layer, whether that's Shopify Search & Discovery on a standard theme or a custom index behind a headless Hydrogen storefront: synonym management, merchandising rules, result ranking logic, and performance monitoring. We make sure that when a customer searches, they find, and that finding leads to buying.
More on our on-site Search work.
CRO and A/B Testing | Turning Traffic Into Revenue
Driving traffic to your store costs money. Converting that traffic efficiently is what determines whether the math works. Conversion rate optimization is the discipline of understanding why visitors leave without buying, and systematically fixing it.
Molsoft's CRO and A/B testing managed service is built around a continuous testing cycle: hypothesis development grounded in analytics and session data, test design and implementation, results analysis, and rollout of winning variants. We do not run one-off audits. We run structured programs that compound over time, building a body of evidence about what works for your specific audience and catalogue.
More on our CRO and A/B testing work.
One Partner, Across the Stack
The alternative to a single managed partner is running each tool with a different specialist, a Klaviyo freelancer, an in-house support lead, an agency for testing. That works fine when the tools operate independently. It breaks down once the signals need to talk to each other: when a loyalty tier change should inform email segmentation, or a spike in a specific support ticket type should trigger a CRO hypothesis. The deciding factor isn't how good any single vendor is, it's how interdependent your tools already are, and whether anyone is positioned to see across all of them.
Klaviyo engagement data feeds Yotpo loyalty tiering. Gorgias ticket tags feed CRO test hypotheses. Search query data shows us what customers are looking for and not finding, which feeds both the merchandising rules in search and the next Klaviyo segment.
If your commerce stack is running but not optimizing, let's talk.
