Pierre Belvédère, a Quebec-based distributor owned by Renaud-Bray, has more than 60 years of experience supplying games, puzzles, educational products, stationery, and creative goods to retailers across Canada.
As its catalogue and retail network grew, the company needed to move beyond a non-transactional website and replace manual wholesale ordering by phone, email, sales representatives, and an extranet (a static Pextra website), with a more scalable B2B commerce experience while product, pricing, and inventory data remained centralized in Pextra.
To support that shift, Pierre Belvédère chose Shopify Plus to launch a B2B retailer portal connected to its Prextra ERP. The company engaged Molsoft to design and implement a self-serve wholesale platform that would streamline ordering, reduce manual processing, and give the internal team more control over its digital presence.
Our Mandate: Upgrade the Wholesale Ordering Experience with an Intuitive Self-Serve Retailer Portal
Pierre Belvédère needed to move beyond a non-transactional website and create a wholesale buying experience that better matched the scale of its catalogue and the needs of its retail network.
Before the project, retailers could browse the site, but they could not place orders online. To make a purchase, they had to contact the team by phone, email, or through a sales representative. This slowed the sales cycle, created friction for buyers, and increased the operational burden on internal teams responsible for processing orders and responding to routine requests.
At the same time, essential product information, including pricing, inventory, specifications, and media, lived exclusively in the Prextra ERP. Because retailers had no direct access to that data, catalogue questions, product lookups, and asset requests all had to be handled manually. The internal team also lacked autonomy over the website, making it difficult to update content, launch new products, or highlight brands without external support.
Pierre Belvédère needed a platform capable of supporting a true B2B commerce experience: one where retailers could browse the full catalogue, access accurate product information, and place orders independently.
Our Approach: Build a Shopify Plus B2B Portal with Prextra ERP Integration
We rebuilt Pierre Belvédère’s digital platform on Shopify Plus, focused on a transactional B2B experience, to support wholesale ordering while maintaining continuity with the company’s existing operational systems.
B2B Retailer Portal
We created a password-protected retailer portal specifically for wholesale buyers, alongside a public-facing brand experience. This provided retail partners with a dedicated environment to browse the catalogue, evaluate products, and place orders independently.
ERP-Connected Commerce
The connection allowed us to showcase data, pricing, and inventory that could flow into the ordering experience automatically. This ensured that retailers had access to accurate, current information without relying on manual back-and-forth with the internal team.
Migration Continuity
We migrated historical customers, products, and orders to preserve continuity for existing accounts. This allowed Pierre Belvédère to transition to the new platform without disrupting retailer relationships or losing operational context.
Working with Molsoft has been a real pleasure. Their team fully understood our needs and delivered a high-performing B2B Shopify site that enhances our brand image whilst offering a seamless, intuitive and efficient shopping experience. Their attention to detail and strict adherence to the budget made all the difference. The result: over 80% of our clients are extremely satisfied with the platform, are gaining greater autonomy and are even better able to meet the needs of their own customers.
Pomélys Renaud, Marketing Director, Pierre Belvédère
The Outcome
Pierre Belvédère moved from a static informational website to a fully operational B2B ordering platform built for wholesale growth.
- 100% of wholesale ordering moved online, replacing phone and email processes
- 2 core systems unified: Shopify Plus and the Prextra ERP
- Retailer self-serve ordering enabled, reducing manual order processing for internal teams
- Catalogue and content management brought in-house, allowing the team to make updates without developer support
Pierre Belvédère now has a wholesale architecture built for growth. With Shopify Plus connected directly to Prextra, the business can scale its catalogue, support additional brands and categories, and evolve the retailer experience within a more efficient self-serve model. The solution creates a stronger operational foundation for future B2B expansion without reintroducing the manual friction of the previous process.