Audit & foundation
- Tool audit and recommendation
- Product data analysis and structuring recs
- Zero-result and low-click query analysis
- Synonym foundation, upsell, cross-sell logic
Managed Search & Discovery
Your search revenue, unlocked. Your discovery, handled.
We build, manage, and optimise the search and discovery layer of your Shopify store, so every query converts into a sale, without your team second-guessing the algorithm.
69% of shoppers go straight to the search bar.
Search users are the highest-intent traffic on your site. They convert at multiples of browsers — and they leave fast when results disappoint.
69%
Of shoppers go straight to site search
Nosto, 2024
2–3×
Higher CVR for search users vs. browse traffic
Algolia / Opensend
80%
Of shoppers leave after seeing irrelevant results
Nosto
Search isn't set-and-forget.
Catalogues shift, queries evolve, and what worked last quarter quietly stops working this one. Without active tuning, your search bar leaks revenue every day, and most teams don't notice until the numbers slide.
What we build, run, and report on.
Tool audit & recommendation
Evaluate current tool against catalogue size and complexity. Benchmark alternatives. Stay or switch, written recommendation with rationale.
Product data audit
Titles, descriptions, tags, metafields, variant naming, attribute consistency. Gaps that hurt search quality flagged with fixes.
Synonym & query rules
Synonym library (50–100 pairs to start), stop words, boost logic, relevance tuning. Round 2 expansion based on live data.
Merchandising rules
Pin, boost, bury logic per priority collection. Inventory levels, margin, and promotional calendar baked in.
Filter enrichment
Attribute-based filters on top traffic categories. Native faceting, no dev. Extended to long-tail collections in later months.
Personalisation & A/B
Segment or behaviour-based result personalisation where the tool supports it. A/B tests on ranking and layout. Wins implemented.
What to expect, month by month.
Months 1–4 build the search foundation. Months 5–6 become the repeating cadence — synonyms expand, merchandising refreshes, tests compound.
Setup & QA
- Full search configuration
- Filter enrichment — priority categories
- Merchandising rules — priority collections
- Search results QA across key queries
Expansion
- Filter and merchandising — secondary categories
- First live zero-result query review
- Synonym expansion (round 2) and query rule refinement
- Mid-program performance report
Advanced layer
- Full 3-month search performance review
- Advanced merchandising strategy and build
- Personalised search setup
- Search-to-recommendation data layer
Repeating cadence
- A/B tests on result layouts (test, read, implement)
- Filter usage analysis and expansion
- Seasonal merchandising updates
- Year 2 onward continues this same pattern
Find out what your search bar is costing you
We audit your search setup, identify the queries failing your shoppers, and tell you exactly what it takes to fix them.
Book a discovery call
Find out what your search bar is costing you
We audit your search setup, identify the queries failing your shoppers, and tell you exactly what it takes to fix them.
Five services. One operating model.
Discovery
Search
App-agnostic search & merchandising — Algolia, Nosto, Fast Simon, Searchspring, Klevu, etc.
