Setup & validation
- Analytics, heatmap, recording audit
- Shoplift + Lift Assist setup
- AAA test launched (data integrity check)
- Hypothesis backlog + Week 4 roadmap session
Managed CRO & A/B Test
Stop guessing. Start testing.
Structured A/B testing for Shopify Plus stores. We find the revenue your traffic is leaving behind.
88% of "improvements" shipped without testing produce no lift
Most teams ship UX and copy changes based on opinion. The ones that test compound their gains, and pull ahead of the ones that don't.
88%
Of test ideas don't produce a positive lift when tested
Optimizely / HBS, 127K experiments
32%
Of top-10K traffic sites run structured experiments
BuiltWith Technology Tracking
30–100%
Performance gain within a year for systematic testers
Harvard Business School
Why A/B testing changes your unit economics
Every page on your store is a set of assumptions. The hero image, the add-to-cart placement, the shipping threshold, the checkout layout; all built once, never validated. Some convert. Most underperform. You won't know which until you test.
What we build, run, and report on.
Analytics & tech audit
GA4, Shopify Analytics, heatmaps, session recordings. Funnel drop-off mapped. Tech stack flagged for testability vs. dev dependency.
AAA test
Three-way split of an identical page variant before any real test launches. Confirms tracking is clean and data is trustworthy.
Hypothesis backlog
8–12 prioritised hypotheses based on audit data. Each with page, element, expected metric, traffic threshold, dev dependency flag.
Shoplift deployment
Variants designed and built in Shoplift. QA across devices and browsers. Clean traffic splits. Zero page flicker.
Read at significance
We never call winners early. We never stop tests trending negative, losing tests are valuable data. Wins implemented permanently in theme.
Testing knowledge base
Every test documented: hypothesis, variant, traffic, confidence, result, business impact, next iteration. Compounds in value over time.
Built for stores with traffic and ambition
Our testing program is designed for Shopify Plus merchants generating 15,000+ monthly sessions who want better return from existing traffic. You’re spending on acquisition. You’ve built or redesigned recently. You want to validate performance before scaling spend.
If your traffic is below the threshold for statistically significant testing, we adjust. We prioritise high-impact UX improvements, heatmap-driven changes, and qualitative research that don’t require split testing to validate.
Tested on Shopify-native tooling. No site speed impact.
We deploy experiments through Shoplift—a Shopify-native A/B testing platform that runs split tests directly within your theme customizer. Clean traffic splitting. Proper event tracking. Zero page flicker.
Tests run inside Shopify’s Online Store 2.0 architecture. Section-level experiments without touching core theme code. Deploys are clean. Rollbacks are instant. Your development team doesn’t need to be involved.
What to expect, month by month.
Months 1–4 establish the testing infrastructure and build velocity. Months 5–6 become the repeating cadence — backlog refreshes, learnings compound.
First tests live
- Test 1 designed, built, launched
- Test 2 designed, built, launched
- Personalisation experiment setup
- Lift Assist quick win (if applicable)
Read & implement
- Test 1 + 2 results analysed; winners shipped
- Personalisation test launched
- Test 3 designed, built, launched
- 3-month pilot performance report
Expand backlog
- Full funnel review
- Second-generation hypothesis backlog
- Test 4 + Test 5 designed, built, launched
- Personalisation results implemented
Repeating cadence
- Read prior tests; ship winners
- Launch next 1–2 complex tests (PDP, layout, pricing, cart)
- Knowledge base updated; renewal roadmap
- Year 2 onward continues this same pattern
Your store has the traffic. Let’s find the revenue.
We’ll review your analytics, identify your highest-impact testing opportunities, and scope a program.
Book a discovery call
Your store has the traffic. Let’s find the revenue.
We’ll review your analytics, identify your highest-impact testing opportunities, and scope a program.
Five services. One operating model.
Discovery
Search
App-agnostic search & merchandising — Algolia, Nosto, Fast Simon, Searchspring, Klevu, etc.
