Live Webinar

Run Seasonal Wholesale On Shopify

Seasonal wholesale does not buy the way commerce platforms are built.

For most of the year your dealers are booking one season while another ships. The same style carries a pre-book price in one program and an at-once price in another. A single booking arrives as three dated drops. Earned status from last season has to apply to this one. None of that is continuous — and continuous is what B2B platforms are designed for.

So the season ends up living in four places at once: a dealer portal, spreadsheets and EDI, rep inboxes, and a second product catalogue nobody wanted to maintain.

This session is about closing that gap on Shopify Plus. We walk through the modelling — how the season gets structured on native B2B primitives, the architecture decisions behind it, the trade-offs, and the parts we got wrong on the way.

8 October 2026 · 2:00–3:00 PM ET

Virtual

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What we'll cover

  • The seasonal buying year, and why it breaks continuous ordering models
    What Shopify B2B gives you natively — companies, locations, catalogs, price lists, draft orders, and the extension points that matter
  • Where the platform stops, and what has to be built on top of it
  • The five capabilities that close the gap: concurrent program carts, per-program pricing, staged delivery windows, earned program tiers, and rep-assisted ordering
  • What an implementation actually takes — workstreams, phases, and why you plan backwards from a booking window
  • Seven things worth evaluating in any wholesale consolidation, regardless of platform

Who should attend

Brands and distributors running seasonal wholesale through a dealer network — outdoor, apparel, sporting goods. Commercial leaders, e-commerce and IT owners, and anyone evaluating their wholesale platform strategy for seasonal buying.

Meet your speakers

Molsoft
Philippe Durocher-McBrearty

COO and Head of Commerce
Shopify
To be announced