People often stop me in the streets (I wish) to ask me about the Bargainator. The first question is almost always: what the heck is the Bargainator?!

At its core, the Bargainator is a chatbot. It’s an app powered by artificial intelligence which conducts real-time conversations via textual methods with your customers. Designed to simulate how a human would behave as a conversational partner, chatbots are typically used for customer service or information acquisition… and that’s where our Bargainator differs: it’s specifically engineered to let shoppers discuss a price and reach a deal!

The second question is pretty much always: cool, how and why should I use it?

Here are some of the most common use cases:

Shopping Experience: engagement + interaction

There are some aspects of in-store shopping that the customers love. Two of the most popular ones are the engagement with a store assistant and the ability to negotiate prices… that’s pretty much what the Bargainator does to a tee.

Also, as soon a chat session is underway, shop owners can intervene at any time. As you probably know, it’s usually not that easy as an online retailer to open a dialogue with your customers! Interacting with them is a great way to learn more about who they are and what they want.

Data Mining: chat logs + metrics

Bargainator is a goldmine of data. We all know (and love!) the usual metrics and KPIs, but what’s really interesting with the Bargainator is that you can access the transcript of any and every chat session and learn a lot about your customers. It’s also great a great resource to tweak your pricing strategy!

Cultural: some cultures bargain on everything

If you are from North America, bargaining the price of goods might not be something you do on a regular basis. However, in a lot of countries, haggling is ALWAYS part of the process. Since this is true for a lot of emerging countries, that’s an excellent opportunity for people selling worldwide!

Replacing the Sale Section: gamification

A lot of our customers ditch their sale/clearance section and replace that with a bargain room instead (here’s how to do it*).

By gamifying the process, their clients “work” for their discounts, making them more likely to use their “reward.”

Strategic: Minimum Advertised Price + competition

Sometimes, we want to somewhat hide our lowest price available. For legal reasons (MAP**) or because we don’t want the competition to adjust accordingly. The Bargainator works great for both applications!

 

We’d love to know how you would use the Bargainator on your shop, let us know in the comments below!

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