Bentley

Despite its move to Shopify, Bentley’s eCommerce platform encountered several obstacles:

• Technical Limitations: Legacy components and inefficient apps restricted access to Shopify Plus’s native features, impacting scalability and innovation.
• Limited Omnichannel Capabilities: Features such as Buy Online, Pick Up In-Store (BOPIS) and ship-from-store were not fully implemented, limiting fulfillment flexibility.
• Lack of Inventory Transparency: Customers and store associates struggled with incomplete real-time inventory visibility, affecting both sales and customer trust.
• Outdated Customer Experience: The design lacked modern eCommerce standards, delivering a less engaging and intuitive shopping journey.
• POS Integration Data: During the transition to Shopify POS, Bentley required access to historical transaction data from their old POS system to maintain operations.

"We wanted to grow our eCommerce revenue from 5% to over 10% of total sales, but the limitations of our previous setup were holding us back," Bentley shared. Bentley also aimed to unlock advanced capabilities such as CRM integration, pre-orders, and loyalty programs, which required a robust, unified commerce platform.

Molsoft implemented a tailored strategy to resolve Bentley’s challenges, introducing powerful features and operational enhancements:

Shopify Plus Replatforming and Tech Stack Optimization

• Built a scalable and efficient foundation to unlock Shopify Plus’s advanced features and drive growth.
• Conducted a comprehensive tech stack review, eliminating legacy issues and ensuring better system performance.
• Integrated tools such as Fast Simon for personalized search, Klaviyo for marketing automation, and Microsoft D365 for ERP to streamline operations and reduce costs.

"Molsoft quickly diagnosed the issues with our tech stack and proposed solutions that allowed us to fully leverage Shopify Plus features," Bentley noted.

Shopify POS Integration with Historical Sales Connector

• Unified online and offline operations through real-time data synchronization and real-time inventory updates.
• Enabled omnichannel fulfillment features, including BOPIS, ship-from-store, and buy-in-store-and-ship-to-home.
• Developed a fast and efficient custom connector to sync historical sales data from the old POS system into Shopify, ensuring Bentley had access to essential legacy transaction data during the migration.

"The custom connector for our old POS system was a lifesaver—it kept us operational during the transition," Bentley said.

Custom Theme Redesign with Store Locator and Real-Time Inventory

• Revamped UX/UI to deliver a mobile-optimized, modern, and engaging customer journey.
• Enhanced product pages with real-time inventory transparency, allowing customers to view availability by store.
• Implemented a store locator that integrates with real-time inventory, helping customers find the nearest Bentley location and check availability instantly.
• Streamlined the checkout process, reducing it from three steps to two, improving speed and conversion rates.

"The redesigned product pages and real-time inventory visibility have made a big difference for our customers—they can easily see what's available in-store," Bentley shared.

Molsoft’s partnership with Bentley resulted in a future-ready platform that enabled scalable growth and exceptional customer-centricity. By fully leveraging Shopify Plus, integrating modern omnichannel commerce features, and solving operational challenges with innovative solutions like the historical sales connector, Bentley has transformed its digital and in-store customer experience.

The new platform empowers Bentley to innovate rapidly, optimize operations, and provide a seamless shopping journey across all channels. These advancements position Bentley for sustained growth, helping the brand meet its ambitious revenue goals while offering a consistent and premium experience that builds customer trust and loyalty.