Groupe Marcelle

Groupe Marcelle, a leading player in the Canadian cosmetics industry, oversees a portfolio of renowned brands, including Marcelle, Lise Watier, Annabelle, and CW Beggs. To drive growth and improve operational efficiency, the company sought a solution to consolidate its digital operations. Marcelle and Lise Watier, the two largest transactional brands in the portfolio, were the primary focus of the project. Although Annabelle and CW Beggs were not yet transactional on Shopify, the decision to migrate all four brands into a single platform laid the groundwork for a unified, scalable eCommerce experience. This transformation was designed to streamline operations, elevate customer experiences, and support Groupe Marcelle’s future expansion, particularly for its flagship brands.

Client

Marcelle - Watier - Annabelle - CW Beggs

Industry

Beauty and Personal Care

Tech stack

Shopify Plus

ChallengesDisconnected Systems and Growth Barriers

Fragmented Platforms
Performance Bottlenecks
Shipping Complexity
ERP Synchronization Gaps
Tight Timelines

Groupe Marcelle was managing four independent eCommerce websites, each operating on separate platforms. This fragmentation led to high operational costs, inconsistent branding, and a lack of scalability. The team was also facing frustrating performance bottlenecks with their Magento platform, which resulted in slow site speeds and hindered growth. Shipping operations were handled externally, adding complexity and limiting flexibility in meeting their customers' needs. Additionally, ERP synchronization gaps were causing inventory and reporting discrepancies. With tight timelines and multiple websites to migrate, the task at hand was complex and needed a well-orchestrated solution.

"We needed a platform that could unify our brands while enabling us to scale efficiently," said Groupe Marcelle.

SolutionsStreamlined Operations with Shopify Plus

Unified Shopify Plus Migration
Custom ERP Integration
Optimized Shipping with Machool for In-house Logistics
Enhanced Tech Stack (Klaviyo, Recharge, Rebuy, Yotpo)
Mobile-first UX/UI Enhancements

Molsoft helped Groupe Marcelle consolidate all four brands onto a single Shopify Plus platform, drastically simplifying backend operations and improving scalability. This unified approach allowed the team to focus on growth without the burden of managing separate sites. To ensure smooth shipping operations, we integrated Machool for efficient, in-house logistics tailored to their needs.

A custom ERP integration provided real-time data synchronization, ensuring accurate inventory and reporting. Our enhanced tech stack, including tools like Klaviyo for email marketing automation, Recharge for subscription services, and Rebuy for personalized product recommendations, supported Groupe Marcelle’s efforts to engage customers and drive sales. Additionally, a mobile-first UX/UI redesign ensured consistent branding across all sites, improving user experience and conversion rates.

By migrating to Shopify Plus and integrating advanced tools, we helped Groupe Marcelle streamline their operations, reduce costs, and set the foundation for future growth—all within a tight timeline.

"The simplicity and efficiency of our new platform allow us to focus on strategic growth," said Groupe Marcelle

Significant Growth Across All Brands

Combined averages for Marcelle and Watier. The implementation of this streamlined solution resulted in measurable success for Groupe Marcelle’s key brands when comparing August 1 to January 9 of 2024 with the same period in 2023.

"Molsoft’s expertise was pivotal in this transformation. Their custom solutions ensured a seamless migration and positioned us to scale effectively while enhancing customer experiences. The new platform is foundational to our growth in Canada and the U.S.," said Philippe Proulx, Groupe Marcelle.

+56.5%

Sales Growth

+946%

Conversion Rate Growth

+61.5%

Orders Growth

ConclusionTransforming Challenges into Opportunities

Groupe Marcelle’s collaboration with Molsoft exemplifies the transformative power of a well-executed eCommerce migration with Shopify Plus. By unifying operations and implementing advanced integrations, Groupe Marcelle has unlocked new opportunities for innovation and growth. Molsoft’s tailored approach has enabled the company to focus on delivering exceptional beauty products while driving strategic expansion.