Magasins Lecompte

Magasin Lecompte, un commerce de détail bien établi à Trois-Rivières et Victoriaville, au Québec, se spécialise dans une vaste gamme de produits pour la maison, l'artisanat, les fêtes et les événements saisonniers, ainsi que pour tout ce qui touche au quotidien et aux nouvelles tendances. Forte d'une clientèle locale fidèle, l'entreprise souhaitait optimiser sa présence en ligne et rationaliser ses opérations, notamment pour la rentrée scolaire. En migrant de WordPress vers Shopify, en repensant son interface utilisateur et en développant des fonctionnalités personnalisées, Magasin Lecompte s'est associé à Molsoft pour créer une expérience d'achat omnicanal fluide et efficace. L'objectif était d'améliorer l'expérience utilisateur, d'augmenter les ventes et d'offrir une plus grande flexibilité aux clients et au personnel.

Client(e)

Magasin Lecompte

Industrie

Vente au détail

Pile technologique

Simon le rapide
Migration des données
Développement de thèmes personnalisés

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The transformation delivered outstanding results for Magasin Lecompte

190.45% Increase in Sales: The launch of the school supplies list during the back-to-school period resulted in a dramatic 190.45% increase in sales compared to previous years.
186% Increase in Number of Sales: The number of sales during the back-to-school season more than doubled, reflecting the success of the new feature and the improved shopping experience.
Improved Efficiency: The new Shopify platform streamlined operations, providing the internal team with better flexibility to manage orders, track inventory, and respond to customer needs efficiently.

+190.45%

Increase in sales

+186%

Increase in number of sales

Improved Efficiency

Orders + Inventory

Case studyChallenges

As the back-to-school season approached, Magasin Lecompte faced several challenges:

Legacy Platform Limitations: The existing WordPress platform was cumbersome, limiting the ability to scale, integrate new features, and meet evolving customer needs.
Complex Shopping Experience: Parents and students needed a simplified way to shop for school supplies. The lack of a streamlined solution for purchasing pre-packaged school list made it difficult for customers to find all the necessary items for different grade levels in one place.
Team Flexibility: The existing system hindered the efficiency of the internal team, limiting their ability to respond quickly to customer needs and streamline the order fulfillment process.

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Case studyHow Magasin Lecompte Increased Their Sales by 186%

Molsoft implemented a comprehensive strategy to address these challenges and help Magasin Lecompte achieve its goals:

Migration to Shopify: The migration to Shopify provided a scalable platform that would support Magasin Lecompte’s growth, improve site performance, and unlock Shopify’s advanced features for a seamless customer experience.
Custom School Supplies List: A standout feature, the custom school supplies list, was integrated into the platform. This feature offered pre-packaged list tailored to specific grade levels and school requirements, simplifying the back-to-school shopping process. Additionally, parents could personalize the list by adding or removing items and even adding their child's name to the order for better organization.
Fast Simon Integration: We integrated Fast Simon’s personalized search tool to help customers find products more quickly and easily, enhancing the user experience and improving conversion rates.
UX & UI Redesign: We revamped the website’s design, creating a modern, mobile-optimized shopping experience. The new design improved navigation, making it easier for customers to browse, find products, and complete their purchases.

Working with Molsoft  was a game-changer for us

- Magasin Lecompte team

Testimonial

Magasin Lecompte Team

"We had the pleasure of collaborating with Molsoft on the redesign of our e-commerce website, and we couldn’t be more satisfied with their work. Their team demonstrated great diligence and attentiveness to our needs while meeting the established deadlines. Their expertise in migrating to Shopify, optimizing the customer journey, and implementing innovative features, such as the school supply list, significantly contributed to exceeding our sales goals. We are extremely grateful to them and highly recommend their services!"

Case studyConclusion

Molsoft’s partnership with Magasin Lecompte resulted in a seamless eCommerce transformation that not only met the brand’s immediate goals but also set the stage for future growth. By migrating to Shopify, redesigning the user experience, and integrating custom features like school supplies list, Magasin Lecompte significantly improved its customer experience and operational efficiency. This case exemplifies how a tailored eCommerce solution can drive sales, enhance customer satisfaction, and prepare businesses for long-term success.