Molsoft
Oberson
Oberson a well-established, family-owned Quebec company in the sports and outdoor industry. Known for its expertise, outstanding customer service, and a wide selection of gear and apparel for skiing, cycling, and recreational activities, Oberson caters to both enthusiasts and active families. With over 50 years of history and multiple physical stores, the company embarked on a bold digital transformation to make Oberson.com an online destination that matches its in-store experience.
Client
Oberson
Industry
- Sports Equipment & Accessories
Tech stack
- Klaviyo
- Shopify Plus
- Boost Search Engine
Case studyProject Overview & Objectives
Project Overview & Objectives
As part of its digital transformation, Oberson set out to modernize its e-commerce platform to deliver a smoother, more flexible, and high-performing online experience. The project focused on the full migration of Oberson.com from Magento to Shopify Plus.
Key objectives included:
- Replacing the outdated Magento platform with a modern solution that aligns with current e-commerce standards.
- Leveraging the advanced features of Shopify 2.0, including improved content management and greater customization through theme flexibility.
- Ensuring seamless integration of key tools, such as:
- GiveX for gift card management.
- Chaindrive, with a strong emphasis on proper ERP connector implementation.
This replatforming initiative was designed to future-proof Oberson’s digital operations, enhance the omnichannel experience, and support business growth.